Communication
Language
We want to be understood. To achieve this, we use clear and understandable language. It is important to structure longer texts carefully and use paragraphs in order to assist the reader.
Any attempt to play on words or double meanings to humorous effect must not run the risk of seeming unfriendly, arrogant, discriminatory or hurtful.
Target group
Our customers design and build factory equipment, machinery and plants and are looking for functional components to use in their innovative solutions. We aim to provide all our customers worldwide with the best products and maximum availability while representing good value for money. Our product and service portfolio is rounded off with end-to-end support and consultancy services and skilled advice on products and applications.
Our company’s flexible decentralised structure and collaboration with specialist partners around the world make us as close to our customers as possible. We aim to continuously develop our products and services by collaborating closely with our customers, looking ahead and working towards the future.