Brand strategy

Brand profile

item has become a successful corporate group dedicated to the development and worldwide sale of high-quality components used to build fixtures, machinery and plants. Our customers use our components to develop, design and build all sorts of fixtures for the efficient implementation of manufacturing, assembly and material flow processes on either their own premises or at their customers’ sites.

1. Core company values

“We are item” — our self-image stems from the values and standards we have built up over three decades of successful company history. Our everyday work together confirms the solid foundation on which item is based worldwide. This enables us to join forces with our customers as a reliable partner to master the challenges of the future. This is the context in which we work, true to the motto: Your ideas are worth it.

2. Services/benefits

We ensure that the technical documentation for our products and their potential applications, the detailed technical data and CAD geometries that we provide, and our applications support meet stringent quality criteria. We offer our customers high standards of service –prompt and worldwide product availability, the entire range always in stock, product and applications support, and project engineering in direct customer proximity.

3. Features

We offer our customers a broad spectrum of services, ranging from order picking and processing right through to providing construction kits. The assembly of complete solutions made from our components rounds off our portfolio. It is key to the company’s survival to keep on developing our products and services in close collaboration with our customers and to adapt ourselves to the changing markets. This also bolsters our customers’ competitiveness in their own markets.

4. Implementation

Our product and service portfolio is rounded off with end-to-end support and consultancy services and skilled advice on products and applications. Our company’s flexible decentralised structure and collaboration with specialist partners around the world make us as close to our customers as possible. We aim to continuously develop our products and services by collaborating closely with our customers, looking ahead and working towards the future.

Image

We apply strict criteria to product design and the harmonious interplay of form and function to continuously develop innovative and original products that satisfy the high standards our customers expect. All of our products have a number of distinguishing features in common – high quality, excellent materials, supreme functionality and ease of operation coupled with good value for money.

Impressive reliability

All our partners share our aspiration to ensure fairness, continuity, sustainability and reliability, and this heavily influences the way we think, work and make decisions in our company.