Welcome

You can find everything on the topics of brand, basics, online, offline and multimedia as well as our downloads here at a glance. This style guide serves to comply with and implement our design guidelines and should always be consulted when making design decisions. It is continuously updated, as our appearance is constantly evolving.

Brand

Our brand represents our company and its products. It communicates our unique, special identity and gives our company an unmistakable profile. It plays a significant role in presenting an image of us to the outside world and encouraging people to choose our company. item is a strong brand and well-established as a premium manufacturer in the target group’s eyes thanks to strategic, well though-through brand management.

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Basic elements

Creating a uniform image across all media is our aim. On the following pages, you can find out more about the different design elements relating to item and how they are used. The high recognition value of the item brand stems from the precisely defined interplay between the core design elements in its media communications. You will find everything here to do with our logo, how to use lettering, colours, images and icons, and a whole lot more.

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Online

Online media allow a lot of freedom in terms of design, but also set individual limits due to the technical possibilities of the end devices. The guidelines for online media should contribute to our uniform appearance on the one hand, but also ensure the presentation of content on different end devices and applications on the other.

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Offline

Detailed specifications also apply to the design of print media. In this section you will find the topics of certificates, paper selection, trade fairs and events, vehicle lettering and interesting facts about our cardboard boxes and packaging.

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Downloads

Here you will find all download links at a glance.

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