Brands represent companies and products. They communicate a specific identity, give companies an unmistakable profile, and help people to form an image and choose a particular product or company significantly based on their perception of the brand.
The “item” combination mark provides many advantages in its role as the umbrella brand – better orientation, greater transparency, stronger awareness of the company as a whole, its expertise and messages, and greater effectiveness and efficiency. The parameters for the content and design of the brand image are clearly defined and must be rigidly adhered to. This ensures that communications are always homogeneous and perceived as part of our overall performance, whatever the topic in question. The umbrella brand “item” gives other brands, such as “inoventi”, “item pluspartner”, etc., a clearly defined home, in which the umbrella brand is represented unambiguously and clearly as the leader.
The item product brands such as “ergologistic”, “item MotionDesigner”, “item MotionSoft”, etc. assume the task of proving the extensive claim to expertise made by our “item” umbrella brand. The product brands focus primarily on customers’ specific needs and their main task is to communicate the expertise of our umbrella brand in our markets. However, they only ever represent part of the spectrum of services provided by our entire expertise and must never appear on their own and in place of our umbrella brand. On the contrary, the product brands – mainly in end-customer business – benefit from a clear reference to the umbrella and expert brand “item”.