Pantone colours are printed solidly as full tones, in contrast to CMYK. The Pantone Matching System consists of 14 base pigments, numerous mixes and special colours, which cannot be printed using the conventional four-colour process. Pantone is a globally standardised system.
HKS colour swatches contain 88 base colours and a total of 3,520 solid colours for art and natural papers. The aim is to be able to recreate specific shades of colour objectively and uninfluenced by our individual perception. Each HKS colour can be reproduced, for example, in offset printing by using a special colour that has been either industrially pre-mixed by HKS or mixed by the printer from HKS pigments.
CMYK (Cyan, magenta, yellow, black)
CMYK uses the base colours cyan, magenta, yellow and black to print or simulate all colours. The proportion of each colour required in the mix is indicated in percent. Each colour can go into creating a shade using a screen ranging from 0% to 100%.
RGB (Red, green, blue)
RGB colour spaces form the basis for fluorescent (colour-display) systems, e.g. monitors and projectors, and for capturing images. The RGB data describe the amounts of red, green and blue light that make up a specific shade of colour.
The predominant system used to represent colours in web design and programming is hexadecimal colour coding, which uses three constituent colours (red, green and blue).
This is a series of colour systems that are used all over the world, each of which covers a palette of standardised colours (digital and printed). Each colour is allocated a specific number. This also allows the colours of paints and coatings to be communicated precisely without the need for swatches.
The right light: Please always make sure that colours are compared in the correct ambient light. Colours can be checked using a spectrophotometer, in which case the following specifications should be observed:
- Recommended measuring conditions, M1 (dry): M1, D50, 2°, 0/45° or 45/0°, substrate backing
- Alternative measuring condition (dry): D50, 2°, 0/45° or 45/0°, substrate backing, no pol.
- Colour space: CIElab (L*, a*, b*)
- Colour difference formula (Delta E): CIE Δ E2000
- Alternative colour difference formula: CIE Δ E76
Definition of colour values
RGB values are determined visually. Decimal and hexadecimal colour values (numbers ranging from 0 to 255) are identical and represent the same colour for Office and web applications.
HKS 13 K, Pantone 032
HKS 13 N
HKS 13 Z
RAL 3020 | Verkehrsrot
Pantone 7704 C
Pantone Cool Grey 2Four-colour printing
Pantone Cool Grey 6
Traffic grey A
Pantone Cool Grey 9Four-colour printing
Traffic grey B
Pantone BlackFour-colour printing
Additional colours used online
item’s colours are red, black, white and three shades of grey. White and shades of grey are used a lot in designs. Black is used for lines and lettering. Red lettering is used only in navigation aids, such as the numbers in catalogues. However, a red stripe with white lettering is used to emphasise headings or slogans in print and online.
The colour petrol should generally only be used for online navigation in the form of CTAs and text links. However, subtle and sparing use of the colour is also allowed in banners, images and printed products.
The use of the entire grey range, from white all the way through to black, creates a clear, sober and technical baseline that can be effectively accentuated by the careful addition of just one signal colour so as to attract attention and point out key information.
Red lettering is used only in navigation aids, such as the numbers in catalogues. In contrast, a red stripe with white lettering used to emphasise headings or slogans in print and online.